23 Nov Customer Service Tips

Delivering great customer service doesn’t have to cost your business lots of budget, it’s about understanding your customers and delivering on what you promise, here are our top tips and suggestions for delivering great service, whatever your business.

• Know your customers – analyse data and get their feedback wherever possible
• Personalise the experience and make it memorable – it’s the tiny touches that make customers feel special
• Communication is key – keep in touch to build lasting relationships
• Service must be consistent across every touchpoint – if your website tells your customers how committed you are to service, your in-store experience must reflect this. It’s always worth doing a review of all your customer engagement points, from your Facebook messages to your delivery notifications, to ensure everything is delivering a consistent brand message.
• Deliver on what you promise – ensure delivery timescales are realistic, product descriptions are accurate and your terms of service are clear. That way, there are no surprises for your customers. If any service issues do arise, make sure you deal with them in a fast and positive manner, considering the lifetime value of your customer and not just the issue at hand.

What does great service look like to customers?

• Being made to feel like an individual
• Efficiency
• Show that we enjoy supporting them and that we’re happy to ‘go the extra mile’ for them – this makes them feel valued